Simply Sweet Baby Boutique

About Us

Nestled in the heart of downtown Murphy, North Carolina is a petite little store with a bright pink awning you will find Simply Sweet Baby Boutique. Here our goal is to provide you with the trendiest of outfits, the sweetest of toys, and the best of service all for your little babes. We want nothing more but to serve you. Read more about us and out heart behind Simply Sweet on our About Us page, or even better come by and check us out! 


"This is the place we go for baby gifts or for fun little finds for our own children. Great customer service, very helpful and friendly!!"

Robert Ellison

"Adorable merchandise and super friendly staff! So lucky to have a store like this in our tiny town!"

Kayla Thorley

"All of it! I bought an outfit, blanket and newborn bracelet. So many wonderful things to choose from and very reasonably priced for a boutique. We were visiting and I was excited to hear I would be able to order online."

Therese Ellis

"I absolutely love the baby boutique. It always has what I need for my little man :)"

Dyliana Hampton

"So wonderful for everything from newborns to 8yo ! Uniqueness on every hanger with a kind local owner!"

Sambz Benham

"The most adorable baby and kids clothes great prices. Outstanding customer service!"

Nicole Walz

"I cannot say enough about Simply Sweet. It is truly amazing from the staff, to the prices, to the products. You can tell that every little detail is thought out. You can get just about everything that you will need and want for your little one here. I would give this store a 10/10!"

Kerrigan Ferguson


Address & Hours

23 Valley River Ave

Monday-Friday, 11am - 5pm

Saturday, 11am - 4pm
Sunday, CLOSED

Get directions